“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”
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SEO Ecommerce Link Building Copywriting Case Studies
Website audit an eye opener - integrated approach appreciated
500% increase in orders, 450% increase in traffic
“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”
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Website audit excellent working document
“We definitely think the Netconcepts web site audit provided value and is an excellent working document. I have a new hire who is busy incorporating thoughts and ideas from the audit into our internet marketing plan.”
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Where to Begin Fixing Your Site
Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.
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Van Dyke’s Taxidermy
Another online shop that has an extensive database of products. The focus here is on ease-of-use in conjunction with the printed catalog.
This site has a high user base with trade professionals so priority was given to searchable product codes, intuitive navigation and a fast ordering process. Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
Van Dyke’s is a subsidiary of Cabela’s
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Taxidermy
Other Work For This Client: Van Dyke’s Restorers
Van Dyke’s Restorers
A subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.
Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Restorers
Further Reading: Case Study
Other Work For This Client: Van Dyke’s Taxidermy
Paoli Cheese Cottage
Mmmm, grilled Wisconsin cheddar and savory sausage; this site uses many of the standard features of Netconcepts ecommerce solution.
Paoli caters to the most discerning of cheese connoisseurs, with its selection of gourmet cheese and sausage ideas.
[ database | client admin cms | SEO ]
Visit The Site: Paoli Cheese Cottage
Strategies for Customer Promotions
Business-to-Business e-Marketing — Madison, WI
- Outbound e-mail marketing
- Testing and measuring response
- Website considerations
- Search engines, keywords, and "landing pages"
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Clasen Home
The Clasen Home store carries a large range of furniture and interior accessories for the home.
This is another client-maintained site (through Netconcepts tailor-made web-based client administration intranet) which enables easy updating of products, descriptions prices and images.
[ database | client admin cms | SEO ]
Visit The Site: Clasen Home
Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
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